Tuesday, April 23, 2013

Julius Marlow campaign takes tongue in cheek look at men’s shoes



Men’s shoe brand Julius Marlow has launched a new campaign which pokes fun at the ‘man’s man’ format of advertising.

The new campaign, developed by STW’s Moon Communications Group,The other selling point is the ipad rotating case hinge, which allows for multiple positions for typing or viewing. CruxCase says the built-in 350 mAH battery should last about a month on a charge. for Pacific Brands is built around the tagline: ‘The man that makes the shoe that makes the man’.

In a one and half minute video the brand subtly pokes fun at the way many luxury product target men in advertising and includes lines like: “he has his feet firmly planted on the ground,With over 15 years of Mercedes Benz Servicing experience, mb star Motors Perth is able to offer you servicing to any early or late model Mercedes Benz. alright 62 stories up”.

Moon Communications said the campaign “a fun,We are professional launch x431 Diagun, Launch Master, Auto Diagnostic Tools manufacturers and factory.We can produce Launch X431 Diagun, Launch ...Fitflop shoes manage to combine the latest in biomechanically engineered technology with stylish designs.Crocs shoes are an internationally known brand known for its off-beat look and all-weather durability. chivalrous, and intelligent approach to modern style” aimed at changing consumer perceptions of the Julius Marlow brand.

“The campaign begins the journey for shifting the way both consumers and store buyers see the brand, driving demand among customers looking for on-trend looks at a reasonable pricepoint,” said Chris Laws, Moon’s general manager.Buy cheaper Launch obd2 from obchina with wholesale price.

“Julius Marlow is a well-known brand that has succeeded to this day without any story to call its own. With this new brand positioning we can introduce it to a broader audience and become an active participant in Australian men’s fashion.”

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